Holland, Michigan’s Tulip Time Festival began in 1929, initially as a “tulip day” to celebrate the city’s Dutch heritage, and showcased 250,000 tulips imported from the Netherlands. Today, Holland’s hallmark cultural event boasts nearly 4.5 million tulips and attracts hundreds of thousands of visitors over the course of eight days each May.
The purpose of this report is to provide a comprehensive analysis of the economic benefits that the Tulip Time Festival brings to the Holland area. We also provide a detailed summary of attendee demographics, which sheds light on the broad audience that Tulip Time attracts to the region. We also estimate total event attendance and spending, as well as the overall economic impact of the festival on the Holland area. Finally, we identify and describe the cultural and long-term benefits of the festival.