Business strategy and firm location decisions: testing traditional and modern methods

This paper, written by Patrick L. Anderson for the January issue of the NABE’s Business Economics journal, is the recipient of a 2018 Edmund A. Mennis Contributed Paper Award. The work earned Mr. Anderson his third Mennis award for the nationally-recognized accuracy of its analysis in handicapping location bids for Amazon’s “HQ2.” Abstract For nearly […]

All Amazon Finalists Rank Among Top 25 in AEG HQ2 Index

 

Amazon Names Newark and New York City as ‘HQ2’ Finalists

New York Times,

On Amazon bid, doubters were right, but so were the backers

Crains Detroit,

Where Amazon May Build Its New Headquarters

New York Times,

Updated: The Anderson Economic Group HQ2 Index

 

Mixed-Use Market Study and Development Strategy: Northern Michigan University, Marquette

Northern Michigan University retained Anderson Economic Group to conduct a market study and strategy for the development of university owned property in Marquette, Michigan. The commission of this report opened the opportunity for the proactive planning of future development efforts, the return of underutilized property to productive uses, and the physical and social connection of the campus and community.

Our approach began with a field assessment in Marquette, followed by community outreach through online surveying, meetings with community stakeholders, and focus groups for the business community, area residents, university faculty and staff, and students. Findings from the community engagement helped to qualify results from our retail and residential supply and demand analyses, which identified opportunity for growth in various retail categories and housing value brackets to complement the existing stock. Our recommendations included illustrative development plans for the property, and specific development guidelines and tenant recommendations to enliven the area, connect the campus to the community, and bring in each element of living, working, and playing.

We provided the university with a full report which included an executive summary and appendices that contained explanations of the methodology used, detailed findings from the analyses, custom maps, and results from the community engagement process. We also provide pro forma financial models for the development to illustrate the financial considerations related to the project.