Your 2009 Marketing Plan: New Rules for a Down Economy



FOR IMMEDIATE RELEASE                                   

November 17, 2008                                                              


Your 2009 Marketing Plan: New Rules for a Down Economy


East Lansing, Mich.—  Anderson Economic Group, LLC and King Media, LLC will host a seminar to discuss how to succeed in the marketplace despite recent economic changes. 


Consumers’ spending habits and mindsets have changed in light of the economic challenges they face.  The seminar will provide strategies for using market research to maximize marketing and advertising dollars, and advice on designing messages to appeal to customers in a down economy.


The seminar will be held at the Country Club of Lansing on November 25th at  8:00 a.m.  The seminar is complementary, but seating is limited.  Seats can be reserved in advance by contacting Katie Gerard at King Media at 517-333-2048 or through email at


Anderson Economic Group is professional service firm that offers research and consulting in economics, finance, market analysis, and public policy.  Their clients include private firms, publicly traded companies, state and local governments, and non-profit organizations. 


King Media is a full service advertising, public relations, and marketing firm that specializes in developing customized solutions to ensure a business’s success in the marketplace.






EMAIL or CALL 517-333-2048




The State Economic Handbook, 2009

Edited by Scott Watkins and Patrick L. Anderson

The State Economic Handbook is an annual reference book profiling the economy, demography, political environment, and business climates for each of the 50 states.

Michigan's University Research Corridor: Second Annual Economic Impact Report

The University Research Corridor (URC) is an alliance of Michigan’s three largest academic institutions: Michigan State University, the University of Michigan, and Wayne State University. In 2007 the URC universities asked Anderson Economic Group to undertake the first comprehensive study that benchmarks the economic impact of the URC’s activities on Michigan’s economy. This 2008 report is the second in a series of annual reports. While many benchmarks will likely not show large changes from year to year, over time these reports will reveal trends.





The URC had 135,816 students enrolled in the fall of 2007. This is an increase of 5.8% from the fall of 2001, and 1.9% higher than 2006. The students at the URC universities are drawn from throughout Michigan and around the world. Students from Michigan accounted for 77% of total enrollment in the fall of 2007, while 14% came from elsewhere in the U.S. and the remaining 9% came from other countries or territories. The URC has students from every county in Michigan, every state, and more than 150 countries.

Oakland County Life Sciences Announcement

 This is a press release

Chicago, Illinois Market Snapshot

Chicago, Illinois Market Snapshot

Tax Burden and Distribution of “Stimulus” Payments

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Economic Impact: Freight Rail Infrastructure Capacity Expansion Act (FRICEA)


AEG Economists Chair 2008 NAFE Conference, Istanbul, May 2008. Register Here.

2008 NAFE conference information and registration

Anderson Economic Group Publishes New State Economic Handbook

Watkins, Anderson

A new annual resource book from Anderson Economic Group, published by Palgrave Macmillan.

Michigan's University Research Corridor: First Annual Economic Impact Report

Sallee, Anderson

The economic impact of Michigan’s University Research Corridor (URC). Michigan State, Wayne State, University of Michigan.