Super Bowl XL at Detroit’s Ford Field in 2006 was estimated to have given the region a $49.3 million boost, a number generated using more sophisticated modeling by Anderson Economic Group, a private economic consulting firm in East Lansing.

Super Bowl XL at Detroit’s Ford Field in 2006 was estimated to have given the region a $49.3 million boost, a number generated using more sophisticated modeling by Anderson Economic Group, a private economic consulting firm in East Lansing.