Anderson Economic Group Work

Market Overview and Key Considerations for Turkish Company Entering U.S. Consumer Product Market

A corporation based in Turkey that manufacturers and sells packaging for consumer products retained Anderson Economic Group to prepare an initial market assessment, and provide them with our observations about the market trends, opportunities, and risks. The company wishes to continue its international expansion, entering into the U.S. market.

In the assessment, AEG provided the client with a summary of the key factors they should consider as they prepare a strategy for entering the United States. AEG also provided a geographic analysis of where both their main competitors and potential buyers are located.