Anderson Economic Group Work

Local independent bookstore owners find success with author events, personal touch

Cristina Benton, director of Market and Industry Analysis at Anderson Economic Group, LLC in East Lansing, said cities with numerous bookstores often have strong neighborhoods or commercial centers with considerable foot traffic.

“There are places that are coming back — downtown, Midtown — that are growing people and definitely more retailers and places to eat and drink. That's where more bookstores could do well because they could take advantage of the foot traffic in those areas.”


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