Market and Industry Analysis
Success in the marketplace comes from understanding the environment in which customers, businesses, economic conditions, and policies interact. Our team provides thorough analyses—customized for each client’s unique requirements—that objectively assess market supply and demand, project feasibility, regional economic conditions, business strategies, and location characteristics.
- Market and Trade Area Analysis
- Retail Location and Distribution Network Analysis
- Sales Forecasts and Performance Assessments
- Customer Data Analysis and Strategies
- Industry Studies and Benchmarking
- Surveys and Focus Groups
- Tourism and Event Impact Studies
- U.S. Market Entry Consulting
- Real Estate Feasibility and Market Strategies
- Market Assessments and Strategies
- Community and Economic Development
- Data Analytics
Every market has opportunities… the challenge is to identify and capitalize on them before your competitors. Our demographic, economic, consumer, and competitor analyses can keep you ahead of the curve. Whether you’re looking to gain new insights into existing markets or explore opportunities in new markets, AEG market and trade area studies provide the foundation for success.
Following is a 2018 example map for an auto dealer. These types of projects utilize applied geography and economics skills we use on a regular basis, such as:
- Geocoding customers and competitors;
- Visualizing locations on local maps;
- Identifying a primary market area using customer and competitor location data; and
- Overlaying relevant demographic, geographic, transportation network, and related data.
We use our GIS facility to generate maps like the one below. GIS includes over 1,000 data series for every census tract in the U.S. This facility allows us to analyze the likely effects of market incursions, disruptions in logistic networks, and the location of customers and competitors in relation to one another other.
Using these analyses, we can estimate likely loss of sales due to market incursion, available market potential, and consequences of breaches of contract or other causes of damages. Analyses like this are done on a regular basis by our Market & Industry Analysis practice area, headed by Dr. Cristina Benton.
Strong networks strategically allocate resources to maximize accessibility to products and services. A well-planned network benefits both the collection of distribution points, as well as each individual point. Our analyses are used to build and update networks, bringing you closer to your customers and increasing your visibility in new markets. Our analyses also ensure territories are properly assigned so that franchisees can market to consumers they most conveniently serve, and franchisors can ensure strong market coverage.
Success is relative to opportunity. As such, our sales forecasts and performance assessments begin with a quantification of market opportunity. This measures sales potential, as dictated by the market. We then assess actual performance relative to this potential, and identify constraints that may limit a business’s ability to reach the market’s potential.
We work with businesses and organizations to unlock the value of their customer data. Our segmentation analyses identify clusters of like customers, our lifetime value analyses guide decisions, and our dynamic customer-marketing models identify value-maximizing promotional strategies. The bottom line… the right message, delivered using value-maximizing strategies, to the right segments equal true value from your data.
Our assessments identify and evaluate new opportunities for businesses and investors. They allow trade associations and governments to better understand an industry’s size, strengths, and trends. We determine industry employment, average wages, growth and contraction trends, strengths and weaknesses, to estimate economic and fiscal impacts at national, regional, and local levels.
We provide custom surveys of various groups, including association memberships, event attendees, customers, community members, and employees to measure perceptions, wants, and needs, as well as to collect important performance and demographic measures. We also facilitate focus group sessions to share concepts, gauge reactions, and collect input. Our surveys and focus groups are carefully designed to avoid bias and leading, ensuring useful and accurate results.
These studies provide your organization with detailed information on who is visiting your city or attending your event, and their economic impact on your region. Our rigorous methodology will reveal the attendance and economic benefits due specifically to your event, which is necessary for effective marketing and fundraising.
Our consultants have helped companies from Europe, Asia, and Latin America develop a strategy to enter the US market. We build a business strategy for our international clients on the same elements that are important to our American clients: keen understanding of the industry; assessment of local market conditions, customer locations, and logistic networks; awareness of critical cost factors and how they vary across the states and cities; and focus on customer demands, including brand elements and distribution channels. For more information visit our U.S. Market Entry Consulting page.
Our feasibility studies address retail, residential, commercial, and mixed-use projects to determine their viability in a given market and to identify highest and best use strategies for real estate. Through a rigorous supply and demand analysis, we will identify the optimal volume, sizes, formats, and price points for any project. We can provide pro forma financial analyses to help developers and investors determine financial feasibility.
Our market assessments provide public and private sector clients with deep understandings of economic trends and conditions to reveal opportunities for development and business attraction. Our strategies focus on improving shopping districts, meeting housing needs, improving land utilization, and meeting market opportunities.
Anderson Economic Group
Anderson Economic Group Consultants are real people analyzing real world data.
We work one on one with you to identify unique challenges and apply industry expertise to solve your most complex business problems.