Valuation of Beer Distributors: North American Beer Importer

Case Study:
Valuation of Beer Distributors
North American Beer Importer

Anderson Economic Group was retained by a beer importer to estimate the fair market values of several distributors of their product in the New York City area. By “fair market value,” we mean the price a willing buyer would pay to a willing seller, both possessing adequate information, for the economic value of the line of business. The valuation was done using the best available information, and well-accepted methods of estimating the economic value of a firm. However, certain unique characteristics of the market affected the value of each distributor, and adjustments were made for discounts and for premium factors of marketability, barriers to entry, scale, uniqueness of distribu­tion system in the state, per-capita consumption and other market patterns, “bottle law” factors, and dominance of brands.

We produced a report with sections for each distribu­tor, for use by the importer in improving its distribution network and in negotiations with its distributors.

Valuations and Damages for Franchised Businesses: AEG Working Paper 2003-12 (Corrected 1/2004)


Valuations and damages for franchised businesses, disputes between franchisees and franchisors.