Grand Rapids, Michigan is home to nearly 40 popular breweries. The first and most well-known is Founders Brewing Company, which was established in 1997. Over the next decade and a half, a number of breweries opened, and the city was voted Beer City USA in 2012 and 2013. In 2016 and 2017, USA Today readers… Continue reading
The experts at Anderson Economic Group have prepared an analysis on the craft beer industry in Michigan, including interactive visualizations. The analysis shows the explosive growth of the craft beer industry in Michigan over the past four years, where the production hot spots are, and sales for each brewery over a four-year time period. “As… Continue reading
Anderson Economic Group was retained to value the distribution rights of a beer distributor. The rights were owned by multiple distribution companies prior to its acquisition. We provided an industry review, market analysis, economic outlook, financial review, and valuation opinion for the client. Additionally, Anderson Economic Group provided methodology and assumptions along with the valuation… Continue reading
Patrick L. Anderson and Ilhan K. Geckil
A review of valuation methods in the alcoholic beverage industry.
Franchise Value Analysis: Heineken USA and Alaska Distributors
A leading importer and brewer of top-selling beer brands from Europe, Canada, and Mexico, asked for Anderson Economic Group to provide an analysis of a Nevada-based distributor’s valuation claims, and to help determine the information needed to prepare a complete valuation report.
Our report evaluated the market area of a distributor, its sales patterns, and the financial statements needed to prepare an assessment of damages or valuation report. We found the distributor to be missing important information from its valuation, and worked with our client to determine the strategy needed to complete an accurate valuation or lost profit calculation. Specific attention was given to the importance of brand values in the alcoholic beverage industry.