The State of Wisconsin, as part of an effort to ensure economic growth, retained Anderson Economic Group to research the business climate through a survey of business leaders, and to prepare a report on the survey results and strategy recommendations.
AEG worked with Mitchell Research & Communications, an East Lansing, Michigan market research firm, to develop and implement a research strategy to collect qualitative and quantitative data. This included surveying nearly 400 business leaders, and collecting demographic, market, policy, and business operation data. The data was then analyzed, and strategies formulated to help the State maintain and attract employers.
The final report was presented to state policymakers, including Governor McCallum, for use in the development of a statewide plan.