Anderson Economic Group Work

AndCan®Index January 2020 Release: Demand for legal U.S. cannabis products on the rise

AEG’s AndCan®Index, January 2020 Release: Market growth returns in October 2019

  • Monthly demand for legal cannabis products in the U.S. increased by 0.9% in October 2019
  • Year-over-year growth rate strengthens further to 16.9%
  • Flat readings in August and September have given way to continued growth, as predicted by AEG analysts
  • New publication provides insight into AndCan®Index development and challenges inherent in tracking this market


EAST LANSING, MI—January 2, 2020—Anderson Economic Group’s monthly AndCan®Index shows resumed growth in U.S. demand for legal cannabis products in October, 2019. This follows a two month plateau in August and September as the market took a break from uninterrupted growth between January and July.

Year-over-year, the growth rate strengthened further to a rate of 16.9%. These trends are in line with AEG analyst predictions, and are indicative of continued long-term market growth. “We see room for additional expansion, with increases in demand forecast through the end of 2019 and into 2020,” explains Kenan Cosguner, who oversees the AndCan®Index for Anderson Economic Group.

The AndCan®Index is a monthly measurement that closely follows 50 state trends for recreational and medicinal markets. It is based on benchmarks developed when AEG began assessing the market in 2015, and has been published monthly since June, 2017. Followers of the U.S. legal cannabis market may be interested in a new publication that describes the model and the challenges that had to be overcome to develop it. Patrick L. Anderson’s “Blue smoke and seers: measuring latent demand for cannabis products in a partially criminalize market” is available online now in the journal Business Economics.

Both Mr. Anderson and Mr. Cosguner are available for comment and further analysis by contacting Anderson Economic Group’s East Lansing offices at 517.333.6984.

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Reported Growth: AEG sees U.S. demand for legal cannabis products grow in October after remaining flat in both August and September. Analysts expect this trend to continue.

About the AndCan Index

Launched in June 2017, the AndCan®Index reflects observed demand from U.S. states that have legalized cannabis, and estimates latent demand in states where data on observed demand are unavailable. The National Association of Business Economists recently recognized the superior quality of this work by awarding Patrick L. Anderson a 2019 “Best Contributed Paper” award for the manuscript “Blue Smoke and Seers: Measuring Latent Demand for Cannabis Products in a Partially Criminalized Market.” This paper, now available online in the journal Business Economics, documents the methodology and challenges faced in development of the AndCan®Index.

The AndCan®Index builds upon:

  • Over three years of comprehensive coverage of the U.S. legal cannabis market and assessments of demand by Anderson Economic Group;
  • A rigorous methodology that has been presented in award-winning technical papers and at two professional economics conferences; and
  • More than two decades of business consulting experience worldwide.

Comments from other professional economists have been incorporated into the AndCan®Index, as has additional research by Anderson Economic Group consultants.

In March 2019, Anderson Economic Group released the 2019 benchmarked AndCan®Index, which included a number of methodological and data improvements. They added data for a number of states that were not included in the original index, and updated the AndCan® methodology to take advantage of new data.

About Anderson Economic Group

Since its founding in 1996, Anderson Economic Group has become one of the nation’s premier boutique consulting firms, specializing in business valuation, expert testimony, and public policy. AEG has assisted governments, universities, large corporations, and businesses across the U.S. and abroad. All of the firm’s work is based on the core values of professionalism, integrity, and expertise.

AEG has offices in East Lansing, Michigan and Chicago, Illinois.

CONTACT: Lisa Wootton Booth
AEG—East Lansing, Michigan
LWBooth (at)


Members of the media are invited to request early (24 hr) access to these monthly releases by contacting lwbooth (at) Requests will be evaluated on a case-by-case basis.