The Greater Lansing Convention and Visitors Bureau (GLCVB) is responsible for marketing the region as a travel destination in order to positevely impact the area's economy. The GLCVB retained Anderson Economic Group to analyze the region's tourism sector and to determine the economic benefits that tourism brings to the area.
Our team used a custom-built economic model of tourism employment and spending in the Lansing area. Data from several sources were relied upon to estimate tourism activity in the area, including visitor days, average spending, party size, and the reason for visiting. This information, along with economic multipliers from the Bureau of Economic Analysis (BEA), was used to estimate industry employment, payroll, economic output, and GDP contribution. The analysis found that 3.2% of the area's total employment is supported by tourism, and 2.1% of the local GDP is attributable to the tourism sector.