- The demand for legal cannabis products in the U.S. increased by 2% in March.
- Cannabis product demand is up over 11% from the first AndCan Index release one year ago.
- The AndCan Index is constructed using calculations for all 50 states.
FOR IMMEDIATE RELEASE
EAST LANSING, MI—June 5, 2018—The demand for legal cannabis products in the United States increased by 2% in March 2018, according to the monthly AndCan Index, which closely monitors demand across every U.S. state.
AndCan Index data shows that the demand for legal cannabis products has grown by 11.3% nationwide from one year ago, when the index was first released. Since the November 2016 election, when four states—Nevada, California, Massachusetts, and Maine—voted to legalize recreational use of marijuana, overall U.S. demand has increased by 15.5%.
“Since the initial release of the AndCan Index one year ago, we’ve seen steady growth in demand for cannabis products,” said AEG consultant Traci Giroux, who oversees the AndCan Index. “With the recreational market in Massachusetts rolling out next month, we expect this trend to continue over the coming year.”
The AndCan Index was launched in June 2017. It builds from three years of comprehensive coverage of the U.S. cannabis market and assessments of demand by Anderson Economic Group; a rigorous methodology that has been presented in technical papers at two conferences of professional economists; and more than two decades of business consulting experience worldwide. Comments from other economists from these conferences, as well as additional research by Anderson Economic Group consultants, have been incorporated into the AndCan Index.
Sky high: U.S. demand for cannabis products reaches peak since the AndCan Index was released in June 2017.
How the AndCan Index is constructed
The AndCan Index originates from tens of thousands of data points, including recreational and medical sales in states where cannabis products sales are legal (where available for Alaska, California, Colorado, Oregon, Nevada, and Washington). In addition, it includes calculations for the latent (unobserved) demand in emerging markets across the remainder of the 50 states.
Adjustments are made based on the concentration of cannabis in products that are sold both medically and recreationally—a highly-potent marijuana cigarette is indicative of greater demand for cannabis than a low-potency, cannabis-oil-infused beverage, for instance—as well as the market-share of these products, and pricing differences from state-to-state.
In those states where legal sales are not available, we estimated latent demand from survey data on marijuana usage, alcoholic beverage consumption and spending, and demographic data. Estimates are made for each state based on that state’s unique data.
Monthly data on actual purchases in states where the products are legal are the primary drivers of month-to-month variation in the AndCan Index. As states change their laws, AndCan captures the transition from latent demand to observed demand without the distortion that would be caused by incorrectly assuming that all taxable sales in newly-legalized states represent growth in consumer demand.
Historical data dates back to the start of 2015. All values are indexed to the period of the November 2016 U.S. general election. The index structure means that any value greater than 100 indicates that the market demand has increased since the baseline period of November 2016.
The same market expertise is used in the publication The Market for Legal Cannabis Products in the 50 United States—AEG’s 265 page, state-by-state analysis, now in its second edition (with detailed, forward-looking market assessments compiled in November 2016). This publication is the leading source on the economics of the cannabis industry. It covers actual and potential market size, indicative business value, tax revenue, alcohol beverage cannibalization, legal status, and political momentum.
The report is available for purchase at www.andersoneconomicgroup.com/CannabisReport.aspx
About Anderson Economic Group
Since its founding in 1996, Anderson Economic Group has become one of the nation’s premier boutique consulting firms, specializing in business valuation, expert testimony, and public policy. AEG has assisted governments, universities, large corporations, and businesses across the U.S. and abroad. All of the firm’s work is based on its core values of Professionalism, Integrity, and Expertise.
AEG is headquartered in East Lansing, Michigan, and has offices in Chicago, and New York City.
Editorial note: The change in demand from December 2017 to January 2018 differs from the May 2018 release due to incorporating newly-released data for recreational marijuana sales for Washington state.
AEG—East Lansing, Michigan