Success in the marketplace comes from understanding the environment in which customers, businesses, economic conditions, and policies interact. Our team provides thorough analyses—customized for each client’s unique requirements—that objectively assess market supply and demand, project feasibility, regional economic conditions, business strategies, and economic conditions.
Services for Business and Industry
- Market and Trade Area Analysis
We apply our experience and a Geographic Information System (GIS) to provide in-depth analyses of market area. We start with a careful understanding of the business and customer base, and provide current and forecasted demographic and socio-economic data, competitor analyses, demand forecasts, target market identification, sales performance assessments, and market strategies to help you identify market opportunities. We also offer
Market Snapshot Reports for those requiring a less intensive study.
- Retail and Distribution Network Analysis
We help businesses maximize their potential based on our expertise in retail economics and distribution networks. We analyze sales performance, sales distance relationships, and market competition to help businesses achieve optimal sales performance within their current network, and to identify opportunities to restructure their network to better fit the market. Doing so also ensures franchise and other exclusive market territories are fairly assigned.
- Sales Forecasts and Performance Assessments
We estimate future sales opportunities based on local market conditions, competitor positions, product of service attributes and price points, and other variables unique to the business and market. These provide a basis for establishing performance targets, and for measuring actual performance relative to the opportunity presented by the market.
- Market and Industry Due Diligence
Starting a business, expanding into new markets, acquiring an existing business, or managing investments requires a thorough and rigorous understanding of market conditions. Our team provides independent and unbiased analyses of client investment and expansion opportunities to uncover potential risks and benefits.
- Industry Studies and Benchmarking
These assessments allow businesses and investors to identify and evaluate new opportunities. They allow trade associations and governments to better understand an industry’s size, strengths, and trends. We determine industry employment, average wages, growth and contraction trends, strengths and weaknesses, to estimate economic and fiscal impacts at national, regional, and local levels.
- Trade Area Delineation, Geocoding, and Custom Mapping
With our Geographic Information Systems (GIS) software, we conduct spatial analyses that are tailored to meet any need. We can plot your geographic-based data, create custom maps, and visually display your customer locations, store or distribution network, competitor trade areas, and any other market information.
- Surveys and Focus Groups
We provide custom surveys of various groups, including association memberships, customers, and employees to measure perceptions, wants, and needs, as well as to collect important performance and demographic measures. We also facilitate focus group sessions to share concepts, gauge reactions, and collect input. Our surveys and focus groups are carefully designed to avoid bias and leading, ensuring useful and accurate results.
Economic Development and Real Estate Services
- Location Analysis and Site Selection
These analyses involve a close study of market and land attributes, including visibility, accessibility, transportation networks, demographics and socio-economics, supply and demand, tax climate, and regulatory environment. We carefully evaluate these factors, along with a client’s requirements, and identify potential sites for a location or relocation.
- Real Estate Feasibility Strategies
Our feasibility studies address retail, commercial, residential, and mixed-use projects and determine their viability in a given market. Through a rigorous supply and demand analysis, we identify optimal volume, sizes, formats, and price points for any project. We also offer
Market Snapshot Reports for those requiring a less intensive study.
- Downtown and Community Market Strategies
We provide strategies for attracting and retaining businesses and residents to build a strong community or downtown core. These strategies focus on improving shopping districts, residential options, optimal land use, business recruitment and retention and economic diversification. We also offer
Market Snapshot Reports for those requiring a less intensive study.
- Regional Economic Assessments and Strategies
These analyses of a region’s economy and demography identify opportunities to leverage strengths, diversify the industry and residential base, and overcome obstacles to growth. This allows government agencies to undertake targeted economic development strategies, make informed planning decisions, and proactively address challenges.
- Highest and Best Use Studies
These studies focus on site and locational attributes, and the results of supply and demand analyses for various land use categories. We combine a number of analytic approaches, including site selection, location analysis, financial pro formas, and supply and demand studies, to help identify the highest and best use of a unique parcel.
- Community and Economic Development
Market & Industry Analysis Director, Scott Watkins, discusses AEG services and expertise.
Experience
Our team has experience in markets across the United States, and in a range of industries. We have worked with major retailers, automobile manufacturers and dealers, technology businesses, trade organizations, real estate developers, governments, and non-profits. We also work with attorneys in matters requiring expert reports and testimony; investors when market due diligence is needed; and planners and architects for community master plans.
Rigorous Methodology; Credible Results
Our analyses use rigorous methodologies that include a combination of quantitative analyses supported by qualitative expertise. We base our analyses on the most current data from tested and reliable sources, and provide reports that fully document our methods and assumptions. As a result, our findings are thoroughly supported and clearly explained, providing our clients a clear picture of the market, and sound strategies for moving forward.
We also provide Policy, Fiscal, and Economic Analyses, including economic impact studies; as well as Expert Reports and Testimony in cases involving markets disputes and related matters.
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